Now that you have all seen the new logo for PI, an explanation for how we created it seems in order.

First off, we wanted a fresh, new look that would send an image to the outside world that we were a company on the move ... a company with a whole lot to offer. The new identity is clean and corporate in nature. It conveys motion and the essence of the swoop of a gauge needle and also a person, while graphically symbolizing the 'P' and 'I' . The fonts give a clean high-tech feel while the colour is strong and corporate in nature while still being outside the traditional corporate blue by the addition of a grey tone to convey quality and reliability.

In essence, it's what we are all about ... a progressive company that sells technology, quality and service. We hope that you foster and enjoy our new image!